An identical perfume :: Now Smell This

“We worked with perfumers to achieve an identical perfume, replacing one molecule with a fresh floral note for an equivalent one that gives this transparent floral effect,” says Anaïs Paillard, fragrance development coordinator at the company. “We also reduced a couple of ingredients with citrus notes and another with an aromatic note with a lavender effect. We worked to balance the formula using equivalent substitutes.”

— On Halloween Eau de Toilette, which has been reformulated twice. Read more in Why doesn’t my favorite perfume smell the same anymore? The mysterious task of fragrance reformulation at El País.