First among all fragrances :: Now Smell This

In the ever more competitive fragrance industry jungle, Dior Sauvage men’s scent ranks first among all fragrances — masculine and feminine combined — 10 years after its launch.

It is the only men’s scent to make that claim. Currently, one bottle is snapped up every 30 seconds and more than 12 million of those are rung up yearly.

— Read more in How Dior Sauvage Remains the Bestselling Scent Overall at Women’s Wear Daily.