Fragrance Week on Madison Avenue :: Now Smell This

The Fragrance Foundation in association with the Madison Avenue B.I.D, presents the 2nd Annual Fragrance Week on Madison Avenue March 21 – 27. The week-long festivities kicks-off on Saturday, March 21, the official International Fragrance Day™ celebrated around the world and on Madison Avenue. Free and open to the public, during Fragrance Week on Madison Avenue, participating retailers located between East 57th and East 86th and adjacent side streets will offer an array of sensory and olfactory experiences to inspire customers to discover the artistry and passion of fragrance.

— Read more in Fragrance Week On Madison Avenue 2026 at Madison Ave BID.