Is it a baked good, or is it just a perfume :: Now Smell This

Walk down the street on the Lower East Side right now, and chances are you will be playing a game: is it a baked good, or is it just a perfume? Gourmand fragrance—long associated with sugar, indulgence, and dessert—has reached a new level of saturation.

— Read more in Goodbye Tobacco and Leather, Hello Peaches and Cream at Harper’s Bazaar.