Puig has once again proven it can run faster than the pack :: Now Smell This

In a year where the broader fragrance category began to cool from its post-pandemic fever pitch, Puig has once again proven it can run faster than the pack. The Spanish beauty powerhouse reported record-breaking FY 2025 sales of €5.04 billion, delivering a 7.8% like-for-like growth that sits comfortably at the top end of its guidance.