Seasonal trends :: Now Smell This

Seasonal trends will be less and less common in 2026, according to Christophe Laudamiel, Master Perfumer at Osmo. “Perfume fans are wearing heavy scents in the summer, fresh scents in the winter,” he told BeautyMatter. This is due to a variety of cultural and lifestyle factors, including the influence of social media, global warming and other climate changes, and increased global travel, all of which are making seasonal scents less and less relevant. Home working and vacation working also blurs seasons.

— Read more in The Fragrance Trends Set to Define 2026 at BeautyMatter.