The growing perfume boom :: Now Smell This

Beyond creating its own fragrances, Liberty has increased the footprint of its fragrance counter in response to the growing perfume boom. In 2024, the store opened its purposefully low-tech Fragrance Lounge to offer customers a more intimate fragrance shopping experience away from the main shopping floor. It is not the only major retailer to do so: In September, Nordstrom remodeled the beauty section of its New York City location with an expanded fragrance offering.

— Read more in Liberty London is betting on fragrance’s ongoing growth with the North American launch of its in-house perfume brand at Glossy.