Today it’s completely different :: Now Smell This

“I think the biggest shift in the past five years is that men have fallen in love with perfume,” said [perfumer Laurent] Le Guernec, who has crafted fragrances for Ralph Lauren, MAC, Calvin Klein, and Clinique, among many others. “If I go way, way back—and New York City is its own bubble—when you asked men, ‘What are you wearing?’ many would answer, ‘nothing,’ or maybe just ‘deodorant.’ Today it’s completely different: Men wear fragrance, and they love wearing it. That’s huge.”

— Read more in Male Consumers Are Rewriting the Fragrance Market at BeautyMatter.